First Major Site Strategy
Mapped and deployed initial cluster strategy for South African ecommerce client.
Background and Experience
SEO expertise for South African business
The specialist combines a decade in SEO, digital analysis, and website strategy with a deep understanding of topical clustering, regional keyword behavior, and modern semantic frameworks. Previous clients span ecommerce, corporate, and publisher sectors. The work is grounded in measurable improvements and a transparent process, with a focus on actionable recommendations and organic visibility.
Career Milestones
Professional journey in search strategy and analysis
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Expanded Team Approach
Built collaborative workflows for scalable research and cluster building.
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Keynote Speaker
Presented on semantic core SEO at local digital marketing events.
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International Project Lead
Led cross-border research on multilingual, high-traffic websites.
Meet Our Specialist Team
A collaborative group focused on research, analysis, and strategy for diverse businesses.
Thami Dlamini
SEO Specialist
Honours in Information Systems Wits University
Technical SEO
Tech Insights Group
Certifications:
Google Search Console Fundamentals
On-Page Optimization Award
Methodologies:
Semantic Core Clustering
Keyword Research Analytics
Competitor Gap Analysis
Data-Driven Roadmaps
User Intent Mapping
Key Skills:
Analytical Reasoning
Keyword Discovery
Topical Mapping
Technical Auditing
Ten years’ experience across sectors; analytical approach sets project direction.
Busisiwe Khumalo
Content Strategist
BA in Communications University of Pretoria
Content Mapping
Digital Trends Media
Certifications:
Content Architecture Accreditation
SEO Writing Mastery
Methodologies:
User Journey Mapping
Intent-Driven Planning
Cluster-Based Structuring
Competitor Benchmarking
Google Analytics Analysis
Key Skills:
Content Gap Analysis
UX Collaboration
Topic Cluster Design
Storytelling
Specializes in aligning content creation with search intent for business impact.
Jabulani Mokoena
Data Analyst
BSc Computer Science University of Cape Town
Data Analysis
Market Metrics ZA
Certifications:
Data Analysis Professional
Advanced SEO Metrics
Methodologies:
Search Data Extraction
Trend Analysis
Custom Dashboarding
Correlative Reporting
Performance Monitoring
Semantic Opportunity Analysis
Key Skills:
Excel Skills
Data Visualization
SEO Reporting
Statistical Review
Delivers actionable insights through analytics, reporting, and keyword landscape evaluation.
Gita Naidoo
UX Collaborator
MA Interaction Design Stellenbosch University
UX Analysis
SmartWeb Design
Certifications:
UX Site Architecture
User Mapping Certification
Methodologies:
User Flow Creation
Usability Audits
Prototype Review
Wireframing
Accessibility Testing
UX Journey Pathways
Semantic Navigation Design
Key Skills:
Wireframing
Website Usability
UX Planning
Accessibility
Ensures site architecture is navigable and user-friendly in line with semantic grouping.
Values and Standards
What matters in every project partnership
Integrity
Honest, clear communication and fully transparent processes from start to finish.
Accuracy
Commitment to using evidence-based, data-driven methods for every recommendation.
Adaptability
Flexibility to match solutions to your evolving business context and objectives.
Long-Term Approach
Planning with future-proofing in mind, never short-term fixes or unsupported promises.